This is the new Rockwall Services Newsletter! We will be posting content monthly with the intention of making educational material about the freight industry available for anyone that may be interested. Feel free to reach out to us if you have any questions: contact@rockwallservices.net.
Today I am going to explain the difference between a Fractional Transportation Department (FTD) and a traditional Freight Broker.
A broker will find a carrier, book the driver, and manage the whole shipping process from pickup to delivery for a client. A REALLY GOOD freight broker will do all that, but they will move faster and be able to choose a quality carrier from their trusted network they’ve spent years building. An FTD takes things to the next level by sourcing other solutions for freight and logistics-based problems their customers are encountering. If a customer is having concerns about tracking, an FTD would standup a tracking department. If the customer needs additional services like customs brokerage or ocean freight brokerage, the FTD would figure out a way to provide those services. The FTD views the relationship as a true partnership where the FTD is there to solve problems for their customers as much as they are there to manage shipments. With this mindset, a lot of value is created at the table where the two parties meet and everyone wins because of it.
